Shopify

The simpledatalogs Shopify app sends storefront and checkout events with no theme edits. You paste a public key, and a Shopify web pixel starts sending.

• Runs in Shopify's strict pixel sandbox, on the storefront and in checkout.
• Loads only with the shopper's analytics consent.
• Sends no personal data.

Early access

The app isn't in the Shopify App Store yet. Until it is, you can run it from its GitHub repo with a Shopify Partner account and shopify app dev; the README has the steps.

Set it up

1. Install the app on your store and open it from the Shopify admin.
2. Paste a public key (sdl_pub_…). Secret keys are refused.
3. Pick the event groups to send, and save. Saving connects the pixel.
4. Press Send test event.
5. Check Settings → Customer events: the simpledatalogs pixel shows as connected.

What it sends

Group	Events	Props
Page views	page_view	title; an external referrer and referrer_host; utm_*
Product, collection and search views	product_viewed, collection_viewed, search_submitted	Product and variant ids, titles, type, vendor, sku, price_amount, currency; collection id, title and product_count; search query and result_count
Add to cart	product_added_to_cart	Product and variant props, quantity, total_amount, currency
Checkout started, payment info and purchases	checkout_started, payment_info_submitted, checkout_completed	currency, total_amount, subtotal_amount, tax_amount, shipping_amount, discount_amount, line_item_count, item_quantity; purchases add order_id and is_first_order

• Every event also carries source (shopify), shop, path and shopify_event_id.
• Shopify's clientId is sent as anonymous_id.
• page_view matches the JavaScript SDK's name, so the same boards work for Shopify and other sites.

Privacy and consent

• The pixel runs only with analytics consent. When a shopper withdraws consent, it clears its unsent events.
• Never sent: emails, names, phone numbers, addresses, customer ids, checkout tokens, query strings, URL fragments or IPs.
• A search query that looks like an email or phone number is dropped.
• The app stores your shop's settings, nothing about shoppers. Uninstalling deletes them.

Delivery

• Unsent events wait in the pixel's local storage, at most 500 events or 512 KB; the oldest go first.
• Batches of up to 50 events and 256 KB go out about a second after the first waiting event. Leftovers from an earlier page are resent on the next.
• Failures back off with full jitter from 1 second to 5 minutes, honoring Retry-After. A 401 pauses sending for 10 minutes; a 413 splits the batch, and a 415 drops it.

Next steps

• Core concepts: give the store its own deployment and key.
• Privacy for senders: what to keep out of events.